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Amazon orders AI overhaul of Prime Video on heels of $200B Infrastructure bet

Jeff Bezos is directly involved in the redesign, called Project Lighthouse, which serves 200 million subscribers.

By Julius Robert

Regulation

<Featured Stories>

Regulation
Amazon orders AI overhaul of Prime Video on heels of $200B Infrastructure bet
Aug 5, 2026•Julius Robert
Technology
Amazon's Project Lighthouse would replace Prime Video's grid with an AI feed
Jul 25, 2026•Julius Robert
Regulation
Amazon requires AI-image labels for sellers under New York law
Jul 25, 2026•Julius Robert

<Latest News>

Amazon orders AI overhaul of Prime Video on heels of $200B Infrastructure bet
Regulation
Amazon orders AI overhaul of Prime Video on heels of $200B Infrastructure bet
Aug 5, 2026•Julius Robert
Amazon's Project Lighthouse would replace Prime Video's grid with an AI feed
Technology
Amazon's Project Lighthouse would replace Prime Video's grid with an AI feed
Jul 25, 2026•Julius Robert
Amazon requires AI-image labels for sellers under New York law
Regulation
Amazon requires AI-image labels for sellers under New York law
Jul 25, 2026•Julius Robert
Amazon greenlights three AI-animated series using proprietary production platform
Hollywood
Amazon greenlights three AI-animated series using proprietary production platform
May 28, 2026•Julius Robert

<Featured Stories>

Technology

Amazon's Project Lighthouse would replace Prime Video's grid with an AI feed

Jeff Bezos is personally driving a real-time recommendation overhaul that would retire the familiar browse grid

Jul 25, 2026
Regulation

Amazon requires AI-image labels for sellers under New York law

A New York disclosure rule is now changing how products look on the world's largest marketplace.

Jul 25, 2026
Hollywood

Amazon greenlights three AI-animated series using proprietary production platform

The streaming giant's Project Nara combines generative AI with traditional animation workflows while tracking IP provenance

May 28, 2026
Technology

YouTube Creators Sue Amazon Over AI Video Scraping

Federal lawsuits allege Amazon bypassed YouTube protections to harvest millions of videos for its Nova Reel AI model

Apr 14, 2026
Technology

Amazon's AI Content Marketplace Tests Publisher Desperation

The company positions itself as broker between media companies and AI developers in an increasingly fraught copyright economy.

Feb 23, 2026
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